The Act of Choosing

A Context-Matching Theory, and Its Practical Implications

Russell Rhyne

Choosing: Selecting a path when reason can’t show which way would be best

Choosing pervades out lives, nourished by roots that stretch back through 4,000,000 years of pre-verbal (and therefore pre-rational) evolution.  It activates freedom and indexes social openness, and only the person who chooses can mature.  One who chooses not to choose ignobly shuns responsibility; s/he rarely has use for the pronoun, “I”.  Choosing, central to initiative, sparks the economy that feeds our swollen population.

Choosing works on policy issues that dispassionate reason cannot handle, and nothing less than good choosing will see us through these “interesting times”.  However, the melding of reason with choosing gave our species its edge over all the other hominids

Context matching theory helps us (voters, CEOs, legislators) choose well, by telling us the nature of the act of choosing.  It exposes the prerequisites to good choosing.  CM theory directly opposes DA’s rational models, painting choosing as a swift, natural happening, basically intuitive and non-mystical, but this definitely is not a diatribe against reason.  Choosing and reasoned determination work as a pair.  They first seem to have been combined about 50,000 years ago, when speech became common and reasoning in terms of symbols thus became possible.  At that point, Homo sapiens took off, introducing more technological innovations per generation than had been common per millennium before that.

Does “theoretical” imply “impractical”? No way.  Kurt Lewin told us truly that a theorist in this era should attend to matters that truly make a difference and that, therefore, “There is nothing so practical as a good theory”.

Dr. Rhyne spends two thirds of this book exploring the practical and often revolutionary implications of his “good theory”.

 Available at www.iUniverse.com,


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